Whole Foods Market WFM

BRAND STORY & RECRUITMENT PROGRAM

Teach Foodies that food

comes from somewhere, and that ‘somewhere’ matters.

OPPORTUNITY

Whole Foods Market found that customers crowding its aisles had very little knowledge of the brand’s heritage. They wanted their story told.

THE IDEA
What we discovered was a brand rich in stories – from Whole Foods’ employees, to the ranchers, farmers, and artisans whose products are sold in their stores. These were the stories told in print, and relayed via in-store video and radio.

1. •Brand story video
   

2. •Brand print ad campaign
   

3. •Authentic food artisan print campaign
   

4. •Videos featuring food producers
   

5. •Radio campaign
   

In-Store Poster Campaign

Print Ad Campaign